The aspiration of any company is to own a brand because it represents a means of communication with the companys customers. Building trust in the brand is most important and most difficult stage in development. A value of a recognized brand is invaluable for the company-it is only and unbreakable bond with consumers!
BH market is becoming more developed market where foreign competition, with clearly positioned brands imposes the need to build strong local brands.
Last year, Nektar has granted the status Supebrand on the market of Bosnia and Herzegovina. This yet again showed that the name of Nektar is positioned among the leading brands in BiH. The voting was based on recognition, reputation, quality, reliability and long-term consistency.